Our Purpose

We are a women-owned business dedicated to creating luxury hair care products for men and women. Living in Colorado’s harsh climate, we noticed most products lacked focus on overall hair and scalp health. That’s why we developed a clean, high-performance hair care and grooming system to support strong, and healthy hair and beards. After years of collaboration with global chemists, we created "Unbreakable"—a treatment system made with vitamins and natural extracts to revitalize and hydrate dry, thinning, and damaged hair and beards. Today our brand is trusted in both barber shops and salons.

Our Journey

Kimberley and Venice, former HR professionals and best friends, left corporate life in 2020 to pursue their passion. Inspired by natural remedies, they envisioned a brand rooted in earth-derived ingredients and innovation. They reached out to global chemists to formulate and a manufacture to produce. Together, they founded Aset Beauty- a company designed to empower people with effective and healthy hair and beard solutions, "Unbreakable" symbolizes their resilience and commitment to empowering others through exceptional products.

Our Mission

Aset Beauty is passionate about providing men and women with premium hair care that’s both natural and effective. Our top rated grooming line blend nutrient-rich oils vitamins, plant based actives, to improve the health of your, hair, scalp, skin, and facial hair. Whether you're dealing with patchy beard growth, beard itch, dry scalp, or damaged hair, our products are made to help you feel unbreakable-inside and out. Our high-end products combine unique, top-rated ingredients to improve the overall health of both the scalp and hair.